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Опубликовано 21 Июня 2016, 23:37:23
What’s behind that grin? An attempt to match the profile images of over 66,000 Twitter users with their character traits could bring firepower to these seeking to divine insights into people from their digital info that is. Such predictions could help advertisers target ads more accurately, for instance, or enrich a firm’s hiring process.
“ of measuring character through media A very important aspect, is that it’s not obtrusive. You’re immediately detecting individuals’s behavior instead of requesting them to report on it,” says Daniel Preoţiuc-Pietro at the University of Pennsylvania in Philadelphia, whose staff presented their research this week at the International Conference on Web and Social Media in Cologne, Germany.
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Meanwhile, emotional that was survey was conventional by 434 of the group of 66,000 finished a In both instances, users were scored on the “Big Five” personality characteristics: conscientiousness, agreeableness, openness, extraversion and neuroticism.
The group subsequently searched for the top features of each profile picture and correlations between test results. A few of critical relationships emerged.
Individuals with conscientiousness scores, for instance, tended to communicate positive emotions in their pics, and to reveal themselves on their own rather than in groups. Those that scored not as very close seemed to prefer arty pictures. Neurotic individuals tended strongly not to have their face observable whatsoever. “These are pictures that folks consider representative of their on-line persona,” says Preoţiuc-Pietro.
“This is a very great first step towards analysing pictures for disposition,” says Jennifer Golbeck at the University of Maryland. She'd like to find if their insights hold up the team bring in account graphics from other platforms such as Fb to see. After, the team expects to launch a demo of applications which will let anybody add their profile pic to be analysed in this way.
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